Maximizing the Economic Benefits of Travel with Mastercard’s Tourism Insights
Travel and tourism can be a driver of economic growth for tomorrow’s connected smart cities. A product that uses aggregated data to help city stakeholders make intelligent decisions about optimizing urban tourism and increasing revenue for local economies. On a larger scale, it can also act as a building block toward the creation of smart cities that are more efficient and prosperous.
Mastercard’s Tourism Insights leverage multiple sources of data insights to provide a 360-degree view of global travel. These insights can help you direct your investments to attract the tourists who can drive the most opportunities to your city. They can also help reveal tourism opportunities and spending trends to direct cities’ marketing and tourist engagement strategies.
With a 360-degree view of global travel, city leaders can direct their investments toward measures that will increase economic activity, and help build the cities of the future.